Pronto Implementation at Gadre Marine Export: A Case Study

Introduction

Gadre Marine Export Limited (GME) is a premier exporter of processed and frozen fish cakes. The 100 percent export-oriented unit (EOU) is a market leader in the segment and has earned an excellent reputation for its expertise, stability and strength. In fact, the company is considered a visionary in the industry.

Traditionally, the seafood processing industry in India has used manual manufacturing processes. GME became a pioneer when it fully automated its processes. Its improved quality and hygiene standards won the company the coveted HACCP accreditation (Hazard Analysis & Critical Control Point; similar to ISO 9002 accreditation for the processed food industry). GME posted an audited turnover of approximately Rs 70 crore in the last financial year.

What GME’s setup looked like…

1. No computerization of business processes other than accounts.
2. High amount of manual record-keeping.
3. Highly user-dependent.
4. Delays in decision-making.

…and what it wanted

1. Centralized information system with uptime information.
2. Elimination of duplication and re-work.
3. Proper cost analysis and tracking back each production batch process.
4. Policy-driven scheduled maintenance of plant & machinery.
5. Reliable data for analytical decision-making.
6. Quality testing of finished products.
7. Online profit & loss statement.
8. Fixed asset management and online depreciation analysis.

The Pronto Solution

After extensive evaluation, GME selected the Pronto Enterprise Management Solution (EMS) to computerize its enterprise processes. The EMS, which involved major activities, was implemented in six months. Post-implementation, GME had a parallel run for three months, after which it went fully online with Pronto in each and every aspect of its business process.

Pronto EMS Modules Implemented in GME

• Sales Order Management, Warehousing and Shipments.
• Purchase Order Management.
• Inventory Management.
• Financial Management – Accounts Receivable, Accounts Payable & General Ledger.
• Fixed Assets.
• Lab Sub-System.
• Budgets.
• Manufacturing and Plant Maintenance.

The Pronto EMS at GME has been installed on IBM industrial Unix RS/6000 (RISC technology) and IBM AIX operating system. The back-end database is Oracle RDBMS. GME is using Pronto in its LAN setup with Pronto Thin Clients.

Major Benefits of the Pronto Implementation

• Fully centralized and integrated operations.
• Common database, ensuring the elimination of duplicate entries.
• Transparency and accountability in operation.
• Up to 98 percent accuracy in the actual cost of production since all the direct and indirect expenses, including depreciation, are accounted for at the time of production.
• Online inventory tracking, resulting in a substantial reduction in inventory holding.
• Multi-grading for same individual finished goods stock code based on minute differentiation of composition and characteristics.
• Raw material cost per location.
• Online profit & loss analysis.
• Excise reports specific to EOUs.
• Online fixed asset register and depreciation.
• Contribution analysis at each transaction as well as reporting level for quick decision-making.
• Tighter control and accurate budgeting.
• Customized MIS.